Principles of design as a guide for creating an effective communication…..In our previous article, we explained the definition of design, we identify the basic elements of design, define graphic design, and how to distinguish between 2 dimensional design and 3 dimensional designs. In this article, we would discuss the principles of communication design. UI DLC edition.
The principles of communication design include:
- Balance is depicted by proper arrangement of the various elements of design in order for such a design to attain stability. Balance could either take symmetrical or asymmetrical form. Symmetrical balance is when the right and the left sides of design are perfect and accurate in size and shapes as well as in weight. Asymmetrical balance is when colors are graduated in a design such that a darker colour perfectly complement or reinforces the lighter
- Unity/harmony: are interchangeably used to express coherence, cohesion and oneness in a design. For example, when a particular pattern or motif is used to create a design, it must be regular and constant in shape and form. It may vary in size but must not be irregular.
- Contrast: is a principle adopted to break monotony of colour or size in design. In sizes, a big object can be placed along smaller ones to break monotony of size while a darker colour can be introduced into a lighter one to create good
- Proportion: is revealed in the standard combination of various elements of design especially shapes and forms. The weight of an object placed in an image area must be proportional to the size of the space available to such a design. This enables a design to retain its aesthetic and functionalvalues
- Emphasis: intends to reveal the point of appeal or point of concentration in a design. Emphasis is usually the part of a design such as motif, colour, contrast, intensity and location. It attracts the attention of the viewer most significantly. Examples are models, typefaces of body copy or headline of newspaper publications.
- Rhythm: reveals the movement of forms and visuals in a design. It makes design lively and discourages stagnation in
- Perspective: is the principle which states that an object receding from the position of the viewer will appear smaller than its true size. In other words, an object which actually exists in 3 dimensional form may not retain its original size based on the distance between the object and its observer. An object that is 5meters away will appear bigger than another object that is 20 meters away. The vanishing point is that point on the horizon where parallel lines or perspective lines seemingly coverage and terminate.