There are so many ways to promote your music online in Ghana – as such – how do you decide which platforms are worth your time and energy?
If you are a Musicians from Ghana and you try to promote your music through every channel available to you, all at the same time, you’re going to spread yourself too thin and eventually burn out. On top of that, you’ll end up frustrated that all of your hard work hasn’t actually amounted to much. So rather than attempt the impossible, focus your efforts on a handful of platforms where your existing and potential fans are most likely to spend their time online. Start by promoting your music independently through the platforms that you most enjoy using, and build from there.
Contents
- 1 How to Promote Your Music Online in Ghana
- 1.1 1. Use Podcasts
- 1.2 2. Use Blogs
- 1.3 3. Facebook
- 1.4 4. Instagram
- 1.5 5. TikTok
- 1.6 6. Discord
- 1.7 7. Snapchat
- 1.8 8. Twitch
- 1.9 9. YouTube
- 1.10 10. Influencer partnerships and brand collaborations
- 1.11 11. Streaming on Spotify, Apple and Amazon
- 1.12 12. You can connect with fans through live shows
- 1.13 13. Do a music video
- 1.14 14. Twitter
- 1.15 Related
How to Promote Your Music Online in Ghana
Independent artists from Ghana who want to make it big in the music business may not have the same financial resources to grow their fan base as chart topping musicians do. However, the modern digital landscape makes it easier than ever for up-and comers to get their music heard. Follow this guide to learn how to promote your music online in Ghana.
1. Use Podcasts
If you are artists in Ghana securing an interview on a podcast, or getting your music featured, is a great way to reach new music fans. Even a feature on a local podcast in Ghana will give a new audience a more in depth look at your music and who you are as a musician.
To promote your music online in Ghana, you could start your own podcast and talk about your band with regular episodes. You can also reach out for an interview, or pitch your songs to podcasts. Just be sure to take some time and research podcasts that would be a good fit for your music.
2. Use Blogs
You might think of blogs as being outdated in the age of TikTok and Spotify, but blogs have a lot to offer when it comes to getting in front of new fans and promoting your music online in Ghana.
Writing a blog is a great way to offer insight into your career, and regularly adding content shows that you’re an active musician. You can add posts that provide insight into your creative process, roundups of new music you’ve been loving, or tour diaries. You can also use this content to help you seek out features on other music blogs, which can only help with your website’s SEO and gain you more fans.
3. Facebook
As a social media platform used by billions, Facebook is still considered essential for promoting music online in Ghana. While it has become increasingly difficult to reach fans organically over the last few years, there’s still weight in using Facebook to promote your music especially if this is where your demographic of fans show up online.
If there’s an audience you want to reach and you have some budget to work with, get comfortable with Ads Manager to create and measure Facebook ad campaigns. As long as you dedicate some time to testing and optimizing, Facebook ads can be one of the most affordable ways to promote your music online.
4. Instagram
Between Stories, Reels, your grid, Lives, and comments and engagement on other people’s posts, there are plenty of ways to build your visual brand on Instagram.
Try out the different options to see which one(s) you can commit to building organic Instagram traffic, from playing clips on your instrument with Reels, to sharing behind the scenes Stories for your fans. If you have a little money to put towards growing your presence, you can advertise and promote Instagram posts through Facebook Ads Manager in the same way that you’d promote a Facebook post.
5. TikTok
TikTok has quickly become a popular way to promote music online in Ghana; trending on TikTok can do big things for your music career. The video app is especially popular among Gen Z, but older demographics have wasted no time hopping on the bandwagon.
You can create your own short videos, but be sure to also release your music to the platform as well so it can be used as audio snippets. The fine-tuned algorithm and addictive format give you a good chance of organically reaching a new audience with TikTok in comparison to other social media platforms.
6. Discord
Discord seems set to become the TikTok of the music industry, and might become one of the best ways to build an engaged fanbase if it’s a platform that resonates for you.
You can hang around on other people’s servers to get comfortable and build new connections and fans organically. Then, when you’re ready, consider starting your own server to really nurture your existing fanbase and promote your music.
7. Snapchat
Snapchat is a casual, in-the-moment social media app, more about building and engaging a fanbase than selling music directly. It is a fun way to connect with fans in Ghana, especially if your target audience skews younger.
It tends to feel more personal than other social media apps, which can lead to some unique marketing opportunities that don’t necessarily feel like “marketing.” So keep that in mind if you decide to promote your music through Snapchat.
8. Twitch
Because Twitch focuses on live video streaming, the platform gained a lot of popularity early in the pandemic. Its staying power is thanks not only to the way it allows artists to do virtual comments, but also to its vibrant community.
If you’re a regular performer, Twitch is a good avenue to put on livestream concerts with an interactive feel. As a Ghanian Artists you can also promote your music on Twitch by hosting Q & A sessions, streaming rehearsals, or giving online classes and workshops.
9. YouTube
YouTube is an enormous driver of music discovery. To use YouTube to promote your music online in Ghana, upload and share videos regularly.
With the addition and rising popularity of YouTube Shorts, you can now bring all your favorite platforms together under YouTube’s roof. To help promote your music, try creating Shorts as an additional way to capture and keep the attention of fans. Once they discover your Shorts, it’s a natural transition to continue discovering your music through your channel’s music videos.
10. Influencer partnerships and brand collaborations
One of the fastest growing methods of promotion in Ghana music industry is influencer marketing: when you partner with social media influencers to promote your case, your music!
A lot of influencers will work with you for little or no charge, and this is a great way to get in front of a totally new audience. They can feature your music in a Reel, do a joint Live with you, or have your song in the background of a TikTok post. You can also incorporate the help of other brands that can grow alongside you as you promote your music in Ghana.
11. Streaming on Spotify, Apple and Amazon
The most used streaming platform in the World are Spotify, Apple Music, and Amazon. Fan use this app to listen to their favorite artists and discover new music, so as a Ghanian Artists you’ll want to make sure your songs are available on all of them.
Getting even one of your songs featured on a playlist can work wonders for your music career. There are millions of playlists out there for every subgenre, mood, and activity imaginable, which translates into a golden opportunity to reach the right audience at the right time.
12. You can connect with fans through live shows
Perform live in Ghana in-person shows to develop a fan base and engage with listeners. When you’re first starting out, chances are you’ll have to play in small venues like club and bars. Once your fan base grows large enough, use your email list and social media channels to determine which cities to tour.
13. Do a music video
Releasing a captivating music video is one of the best ways to promote your music online in Ghana. Strive to be creative with your video concept and think about a hook that could make it shareable, such as theming it around a recent viral meme trend or filming it in a single complex take. If you have limited resources, simply shoot a live performance and uniquely edit the video. Share clips from your music videos on your social channels, and host them on your website.
14. Twitter
Twitter is another great platform to promote yourself in Ghana. You can use it to share your music with fans. Other channels to promote your music include: Streaming Services Snapchat SoundCloud, Bandsintown Electronic Press Kit The above channels should serve you well for promoting your music online in Ghana.