Apart from the fact that almost every youth is into the business of digital marketing, knowing who is the biggest influencer right now is another big game that explains the hugeness of the market of influencers. As said earlier, almost every actively involved youth has developed huge interest in building an online career for themselves.
This fact is clear. Social media has opened more financial opportunities than the ordinary world could. This, by the assistance of the internet, cannot be underemphasized. In order to keep up the race of financial relevance in a world of beautiful colors and glamor flying in the air like butterflies, many of our young stars and celebrities have resorted to influencing the minds of the general populace.
The reflexive effect of this role is that, it attracts investors, business individuals, and product managers across the world to grasp the pros of this position to their greatest advantage. The ability to influence potential buyers of a product or service by promoting or recommending the items on social media is the primary function of influencers.
However, the bigger the worth of the influencer in terms of public outreach, the wider their impact in terms of the number of sales that will be raked in for the business that employs their influence.
Measures that contribute to the rating of the biggest influencers are:
- Total Number of Followers
All of the influencers we’ve included are technically mega influencers since they have more than 1,000,000 followers.
- Engagement Metrics
We looked at likes, comments, and shares.
- Brand Status
How many brands do they work with? Are these brands well-known/respected?
- Post Frequency
How often do they work with a brand? Are they official brand ambassadors, or do they favor one-off posts?
- Type of Partnership
What kind of work do they do with a brand? Do they wear their pieces to events? Are they the face of an ad campaign? Have they collaborated on a line of products together?
Biggest Current Influencer
You want to know who is the biggest influencer right now in the world? The answer is given below:
The name of Cristiano Ronaldo has become a household one. The popularity he has generated massively affects the internet turnouts he presently has across all social media platforms. This has therefore made him one of the biggest influencers in the world today.
Ronaldo is a Portuguese professional footballer who plays as who plays as a forward for and captains both Saudi Professional League club Al Nassr and captains the Portugal national team. For many years, the whole world has considered him to be the greatest player in the world, and many still regard him as one of the greatest players of all time.
Financial Value of Our Biggest Influencer
Ronaldo made his international debut for Portugal in 2003 at the age of 18 and has since earned more than 200 caps, making him both the country and history’s most-capped player of all time, recognized by the Guinness World Records.
Read Also: The 4 Types of Social Media Influencer
Also, he was ranked the world’s highest-paid athlete by Forbes in 2016, 2017, and 2023, and the world’s most famous athlete by ESPN from 2016 to 2019. Time included him on their list of the 100 most influential people in the world in 2014. He is the first footballer and the third sportsman to earn US$1 billion in his career.
Ronaldo has established a strong online presence. The most popular sportsperson on social media, he counted over 500 million total followers across Facebook, Twitter and Instagram by February 2021, making him the first person to pass half a billion followers.
The most-followed person on Facebook (160 million), the most-followed on Instagram (557 million) and the most-followed sportsperson on Twitter (107 million), his sponsors earned $936 million in media value across his accounts between June 2016 to June 2017.
As a result of this, he has signed many sponsorship deals for consumer products, including sportswear, football boots; since November 2012, Ronaldo has worn the Nike Mercurial Vapor personalized CR7 edition, soft drinks, clothing, automotive lubricants, financial services, electronics, and video games.
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