Improve Online Sales: To Increase online sales should be the primary goal of both small and large businesses
Most Successful businesses prioritize great online experiences. Now that everyone’s stuck at home due to the global pandemic, it is essential for businesses to take interaction online more seriously than ever.
Consumers today spend more time surveying online. And they have increasingly put more attention to online product. So if you have an ecommerce business or any business online, and you want to improve online sales or shopping and also make the customers experience pleasant and easy, we advise you to practice the following strategies:
13 Ways to Improve Online Sales & Customers Experience
1. Use Gmail Ads
After years in and out of beta, Gmail Ads are finally available to everyone. This is an exciting way to reach prospects and increase sales.
If you’re already reaching customers when they search and when they browse on social, why not go the extra mile and hit them while they’re in their inboxes, too? One of the most effective ways to use Gmail Ads is by targeting competitor keywords. People who are in the market for your competitors’ products are getting emails from your competitors that mention their brand terms right now. By targeting those same terms you can show up in their inboxes and hopefully change their minds.
2. Communicate with integrity.
Today’s customers expect brands to communicate with transparency and operate with integrity. Talk on your website about how you source your products, and practice social responsibility. When you run out of stock, be honest on product pages and provide accurate estimates for restocking times. Make it easy for customers to sign up for notifications of restocks with one-click single-line forms.
3. Ensure a consistent voice across channels.
Your customers should be able to recognize your company without any obvious branding to guide them. Use a style guide to set rules for how you communicate on your website, on social channels, and even in your shopping cart. Eliminate typos and grammatical mistakes to ensure everyone takes your online presence seriously. Freelance writers and editors, which you can find on sites like Upwork and Fiverr, can help polish your online presence.
4. Build easy interaction to your platform.
Customers don’t just want to hear from you; they also want to hear from other customers. Help them do so by incorporating social proof into your website. Keep an updated section of customer reviews so buyers recognize both the quality of your offerings and your commitment to great service.
Improve Online Sales
5. Remove or reduce clicks and forms.
Speaking of simple forms, customers don’t enjoy writing essays just to check out or download something. Limit your information-gathering efforts to essential data only on your website and social channels. You can use later opportunities like email to collect more information. For the first interaction, stick with getting your foot in the door.
6. Optimize loading times.
The faster your pages load, the less likely your customers are to bounce before you have a chance to woo them. Reduce loading times to maximize your sales opportunities and customer engagement. Moz recommends optimizing images, leveraging browser caching, and following other best practices to keep your site running at top speed.
7. Put more focus on your URLs.
The quality of your URLs doesn’t just affect your SEO strategy. Site navigation is important not only for your sales funnel, but also for your customers’ online experience. Make sure your URLs direct your customers to the information they want and need to know.
Complicated or confusing URLs can also push your customers away. EasyRedir, a URL redirection service, provides a helpful breakdown of the different URL components and how they affect your link strategy and your brand.
8. Do some give away
People love free stuff, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales.
Look at your current offerings. Can you give anything away for free? If you’re in the software business as we are, it’s easy to offer free, no-obligation trials of your software. Even if you’re not, you can just as easily give away samplers, trial memberships, two-for-one offers, and other reward-based incentives. Giving stuff away for free isn’t just a great way to improve people’s perception of your business, it’s also a great way to introduce them to your must-have products and tempt them to buy more.
9. Enable live chat at all hours.
Even if you can’t staff a full team of customer service agents 24 hours a day, chatbots can keep your business open all night long. AL search and social company Acquisio lays out the benefits of different kinds of chatbots, including those on social media sites, to help small business owners find the right one.
10. Create a few content.
Users don’t just visit your site and social channels to buy things. They also want to learn about your products and services, see what makes your company different, and possibly interact with other fans of your brand. Your on-site content can fulfill these desires, but don’t mistake quantity for quality. Spend more effort creating a few genuinely informative or entertaining pieces instead of pumping out tons of uninteresting or derivative content.
11. Entertain Tiered Pricing
When you go to a restaurant, the chances are pretty good that you’ll invariably choose one of the mid-priced dishes. This is because many restaurants manipulate psychology to push people toward the mid-range meals. We’ll often avoid the cheapest dishes – and the most expensive – making the middle-tier options the most appealing. This is a technique known as “decoy pricing.” The same principle can be leveraged to increase sales online with tiered pricing structures.
12. Build strong email marketing
If you’re looking to increase sales in retail, don’t ignore the potential of opt-in offers – prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs. Using opt-in offers can not only significantly increase the number of contacts in your database (a major asset for future email marketing campaigns), but also increase online sales in the short term.
13. Lookalike Audiences on Facebook
One of the best ways to increase online sales is to use the data you have about your existing customers to find people just like them. Facebook allows you to do this through the targeting of lookalike audiences.
Lookalike audiences in Facebook are essentially users on Facebook who share characteristics and behaviors to customers in your database. You upload your data to Facebook, which then cross-references its own data (and information from third-party data brokers) to create matches based on the criteria you specify. You can also use tracking pixels and data from app installations to help you create lookalike audiences. This is an excellent way to make the data on your existing customers work for you, as it effectively allows you to greatly expand your reach with minimal effort and use highly targeted ads to entice Facebook users who are very similar to your existing customers.