Amazon is a really big market, one of the originally best selling platforms for buyers across the world. The fact that it maximizes on the virtual opportunities which the global system affords the company makes it a formidable point of sale. Thus, it is efficient for the buying and selling of goods, beyond all geographical limits.
How to use Amazon to grow local business will be the main focus of this article. More than half of everything sold in Amazon stores comes from small and medium-sized businesses. To help small businesses navigate this difficult time, we’ve compiled a list of practical resources, tools, and opportunities.
A lot of business men and women, especially the ones that are just growing up, are constantly on the look out for things or platforms through or on which they can get the leverage to help the growth of their various businesses. Having tried their hands on every possibility, or utilized every opportunity, the case seems to be that Amazon could lead the visions of many local businesses into their expected apogees.
Amazon is committed to small business success. Small businesses are the backbone of the US economy; they create jobs and drive innovation. At Amazon, we invest in small business success through logistics, services, programs, tools, and features that allow them to scale and connect with more customers, establish and build their brands, create jobs in their communities, and pursue their business ambitions.
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How to Use Amazon to Grow Local Business
It is in respect of what is written above that we will be discussing some of the ways on how to use Amazon to grow local business. Below are many of the viable points to use:
1. Prioritize on Value
One of the primary ways that small businesses can drive growth is to offer things that Amazon doesn’t. In this case, it isn’t products, but value-added services and products that small businesses should be targeting. According to David Schultz, COO of Carcover, there are a variety of ways to do this.
The bottom line is that small businesses can focus on selling products that come along with item-specific complementary bonuses and services that differentiate them from Amazon. The reason there’s plenty of room for this in the market is that Amazon tends to take a one-size-fits-all approach to selling, and isn’t going to personalize perks on a per-item basis. Since small businesses are more agile, they can do this to great advantage.
2. Identify Your Brand With a Niche
Another facet of the Amazon approach that small businesses can use to drive growth is their all-things-to-all-people drive to carry every item imaginable. In fact, this is a tactic that can work for small businesses of all kinds. Small businesses can turn that to their advantage by selecting a hyper-specific niche and working to become the go-to destination for it. That kind of laser-focus on a niche is an excellent way to drive growth and beat Amazon at its own game.
3. Provide Conducive Business Atmosphere
One of the very ways to use Amazon to amass growth to your business is when you create an environment where customers will have the chance to spread their wings and fly. Small businesses can take advantage of that by working to create the kind of luxury customer experiences that Amazon couldn’t hope to provide.
Things like having a dedicated salesperson seeing to the customer’s every need—providing them with comfort, assistance, and expert advice is also an added advantage. It’s something that an ecommerce business would struggle to offer, but that small businesses can provide with relative ease.
4. Never Indulge Competition
Small businesses can ensure solid growth by recognizing that they don’t always have to compete with Amazon at all. At least not directly. They can instead opt to target their local market with products and services that cater to their specific needs and desires. Although this might seem like a capitulation to Amazon; a recognition that a small business could never best such an ecommerce powerhouse, it’s not. It’s just good business.
That means small businesses that pivot toward their local market won’t be closing the door to very many sales. On the contrary, they’ll be accessing a ready-made contingent of consumers who are already intent on patronizing local businesses.
5. Create Professional Data
One of the things that made Amazon such a formidable presence in the market was its ability to collect and use all kinds of data about its customers. After a few years, the scale of its data operations grew so vast that it spawned an entirely new business unit—now known as Amazon Web Services. While small businesses won’t have the same level of access to customer data that Amazon does, they too can use data to supercharge their performance.
Beyond that, small businesses can use data to create personalized advertising campaigns. That can help to increase the effectiveness of their marketing spend, driving increased ROIs.
