You tube Marketing: 10 Steps to Better Grow Your Youtube Channel
You tube Marketing is basically essential for businesses, especially for marketing teams. Most of the time we seek more visibility for your YouTube videos.
In this article, you’ll find some proven tactics to create Google-friendly content and double subscribers to your YouTube channel.
You tube marketing is not as difficult as many people think. All it requires is to adopt the right strategy. YouTube is like a big market place comprises of many brands. To compete with those many brands, you need to be very careful and use the best possible methods and tricks to endorse your product or service. Here are the 10 steps that you can use to grow you You tube marketing and channel.
Top 10 Steps to Better Grow Your Youtube Channel
Even when your video contents are great and fun to watch, you still need to make your channel itself visually appealing to your target audience. Be professional in all your activities. You can brand your channel so that the viewers or users can easily recognize your channel.
Ensure your channel name, channel logo, appealing video, details and professional description are standard.
This will help you a lot to gain subscribers and viewers. Remember, the overall look and feel of your channel matter a lot including the quality of your content.
Select a good Niche for Your Channel
Before starting a YouTube channel you need to decide on what niche you want to target. If you want your YouTube journey to be successful, it’s crucial to clearly decide from the start what the purpose of your channel is. The niche you’ll be targeting is the foundation of a YouTube business.
You should select a good niche for yourself so that you can get traffic and audience of the same or similar taste and not of diverse interests. It will make easy for the companies/brands of similar background and profession to reach out to you.
Know Your Audience
It is essential you know what your customer wants. It might interest you to know that communication is a two-way process therefore, you communicating with your audience through videos is only one way and interacting with them is another way.
If you are uploading videos without entertaining the comments and feedbacks of your viewers, you are missing out a lot and there is a risk that you might lose your viewers as well. Youtube rewards channels with good engagement with their audience in the form of likes, shares, comments, and watch time. So, ensure to connect with your audience and respond to their comments and feedbacks.
Other Social Media Platforms Promotion
You can upload a short clip of your video on other social media platform and attach your You Tube video link. It will help to increase your traffic and also give more chance of getting subcribers.
Promoting your videos on other social media platforms enhance the watch time of your videos and will engage more viewers. And thanks to social media that you can cross-promote your content on different social media channels. There are chances that a person is active on platforms like Facebook, Instagram, Twitter, etc. but not too active on Youtube. In this case, if you just upload your video on Youtube, you will be reaching out to a portion of users out of the total users online.
Use Great Video Thumbnails
The first impression or appearance of your video matters a lot. When a user searches for something on Youtube hundreds of results will be seen out of which yours will be one of them. And it will be very likely that the user will be able to differentiate your post from the rest because of the unique thumbnail that you must have put on your post.
Thumbnails have a great impact on your video as in this case, your book is being judged by its cover! Have you heard something known as clickbait? It is one of the best techniques to increase the traffic and click-through ratio (CTR) on your videos. However, always remember that clickbait is just a tool to make your audience curious enough to see the video and not appreciated as much as the quality of the video itself.
Remind users about Subscriptions
If you are interested in pushing your traffic you should always remind users or viewers to subscribe to your channel. It will increase the chances of getting them engaged with your channel for the rest of their lives. It will keep them notified when you upload new videos.
Once users get subscribed to your channel, it means that they like your channel and you want them to continue to like your content. So the best way to keep them active to your channel is upload videos frequently.
For example, if you have a teaching channel and you have started with the first topic on, the viewers would be expecting the next part as soon as possible if not, they may lose interest and can switch to some other channel to get the answers to their curiosity.
Make Compelling Titles
No matter how good your video looks, it’s useless if no one clicks on it. So it’s imperative that you optimize your video titles to bring in viewers. Find the right keywords: Keywords in the title tells Google crawlers what your video is about. And good keywords also tell your viewers what they can expect.
Limit Videos to Under 5 Minutes
Ensure the duration of the majority of your YouTube videos are about 5 minutes.
If you create long videos by just repeating yourself, it won’t help. People need a good reason to be interested in your video. You can experiment with video length to figure out what works best for maximum engagement. Create high-quality content in each video, optimize your videos to be under 5 minutes and Make them interesting, informative and short.
Collaborate With Other You Tubers
Collaborative videos have become popular among content creators. It’s a good way to find a new audience and increase your subscriber base. It’s also a win/win situation for you, your partner and your target audience.
Collaborating with other influencers is a great social proof move for your audience. Working with other well-known channels makes you look good by association.