Instagram Influencer Marketing in Nigeria is an online digital marketing system that create and opens up opportunity for profit through companies or business brands that employ the influence of those who have a larger number of followers on Instagram in order to potentially increase their customer base.
Instagram is most commonly used by about 65 per cent of people aged between 18 and 30 across the world. Young folks who have Instagram accounts are many when compared to the number of old folks who do. This means Instagram is a fast growing social platform which opens room up for innovation, creativity, regeneration of modern ideas that suit the time and of course, gives room to new expressions and energies.
Following data revealed online, 90 per cent of accounts or thereabout on Instagram follow some business brands. Other study more than 200 million Instagram users visit business profiles every day. Moreover, almost a third of Americans who earn more than $75,000 a year use Instagram, according to a study conducted by Pew Research Center.
Who then can become an Instagram Influencer?
It is discovered in study that a third of adults living in America and earning more than the calculated sum of $75,000 are most likely the people that made brands want to target for Instagram Influencer marketing. These people help them reach a larger number of people to know about their brands.
There are quite a lot of brands and companies that seek influencers on social Instagram and will continue to do so. So, we can safely say that there is a huge market opportunity to become an Instagram influencer, or to boost one’s Instagram influencer marketing in Nigeria.
Strategies to Prosper Instagram Influencer Marketing in Nigeria
To flourish Instagram influencer marketing in Nigeria, there are steps and plans to make; among these are what we have listed below for you to flourish as an Instagram:
1. Have a Niche
You first need to select a niche or field about which you will be blogging. It could be health, fashion, interiors, food, travel or funny content. While choosing your niche, be mindful of your strengths and passion as you will not be able to create good content day-in and day-out if you are not passionate about the field that you have chosen.
2. Create a Business Account
After narrowing down on the topic of your interest to grow your Instagram influencer marketing in Nigeria, make a public Instagram business account or convert your regular Instagram account into a business account. The business account provides you with analytical tools which provides insights into what your audience is liking, what is the demography of your followers among various other useful statistics.
3. Be Consistent with Quality Graphics/Photos
To be a successful influencer in a typical Instagram influencer marketing in Nigeria, one needs to post regularly and the content should be engaging. Make sure that the quality of the photo that you upload is good. Also follow a particular aesthetic for your photos, bringing an overall design to your profile.
4. Use Captivating Captions and Relevant Hashtags
Photos alone are not enough, you need to accompany it with interesting captions and relevant hashtags. Also keep regularly posting on Instagram stories. Take the feedback of your followers, in terms of what they are liking what they are not.
Once your follower base increases you can pitch in to brands to hire you for their products. You should write to them, tell them what you are offering, who your followers are, what is the engagement level of your page, etc.
5. Promote your page to Attract Brands
To promote your Instagram page, you need to optimize your profile. A clear profile picture, a gripping bio, branding hashtag and trackable URL will help in optimizing your profile. You should also use a lot of relevant hashtags with each of your post along with cross-posting on your other social media platforms like Facebook, LinkedIn and Twitter.
You can also opt for paid promotion on Instagram. Instagram has a promotion feature which operates on Cost-Per-1000 Impressions (CPM) basis. This means that you pay the specified bid amount on your post for every 1,000 people that see it.
To do this well, set up ad option and select your ad objective, target audience and ad format within Ads Manager. Instagram also lets you automatically create an audience of people similar to your existing followers through its algorithm. You decide how long your ads will run for and what budget you’re comfortable with spending.
6. Get partners
Instagram influencer marketing in Nigeria is not always an easy business to run in Nigeria without a partner who most probably is also potentially growing influencer. This step will definitely assist in quickly achieving your big dreams as far as Instagram influencer marketing in Nigeria is concerned.
So, you should collaborate with other influencers and host giveaways to gain traction.
The initial investment while starting a career as an Instagram influencer is nil but as you start gaining traction you should invest in a good camera quality phone. You can also invest in giveaways on your instagram channel to your followers. It will also increase your engagement levels.
You can also join platforms such as Buffer, Planoly, Preview or Ripl. They allow you to schedule your Instagram posts in advance, allowing for consistency in terms of posting. They allow for both free and paid options.
Brands are paying handsomely to Instagram influencers. Nano influencers who have less than 5,000 followers get paid; Micro-influencers who have more than 5,000 but less than 30,000 followers also get paid handsomely. Influencers who have over 500,000 followers are the highest paid anywhere.
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