Marketing is a Good Course to Study in Nigeria: Why?

Why marketing is a good course to study in Nigeria is vested on the many job opportunities available to graduates of marketing. Many businesses exist in Nigeria while some are being established daily and for a business to survive, there is need for a god and trained marketer.

Regardless of the product or service a business sells, it will need marketing to be successful. And, while some smaller companies and “lean” startups may rely on outside marketing consultants, larger corporations may have entire marketing departments headed up by a Marketing Officer and staffed by a wide range of marketing professionals.

Marketing is not just billboards and advertisements, it’s a strategy companies use to communicate their products or services to their target market. There are many different marketing types but the most common types you can use to communicate those messages are: Traditional marketing which the roles include director of product marketing, sales director, and brand managers and Digital marketing which involves online advertising.

Broadly, What is Marketing ?

Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

Online marketing as one kind of marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management  software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns – and a talented marketing professional will be able to combine all these tools to drive sales.

Why Marketing is a Good Course to Study in Nigeria.

When you study marketing as a course, you become an influencer. You’ll easily make people see things the way you want them to without force or compulsion. Marketing is not founded upon lies; it’s based on telling the truth as a way to convince people to accept what you’re marketing. Marketers are good at playing around with words to get people to buy products and services even when they don’t feel like buying.

Marketing is a very profitable course to study, especially in Nigeria.  As we hinted earlier, there are many job opportunities available to graduates of marketing. Many businesses exist in Nigeria while some are being established daily and for a business to survive, there is need for a god and trained marketer. Here are some important reasons why marketing is a good course to study in Nigeria. As a marketer;

1. You’re Heartbeat of Every Business.

The essentiality of marketers roles in every business can’t be depreciated as no business can survive without strong marketing strategies.

Marketing is the heartbeat of every business communication. As a marketer, you may not be directly involved in selling products and services to your target audience; but every career path involves business communication. Any career path you find yourself, your greatest aspiration will be to rise to the highest cadre of your profession. You cannot achieve all of this without marketing yourself.

The truth of the matter is that having a marketing skill is an added advantage and stands you out in every endeavor of Life. Even if you don’t plan to be directly involved in the marketing of products and services in the future, you’ll still need to be better than your competitors in any industry you find yourself. This is why marketing is a good course to study in Nigeria.

2. You will Understand Perspectives.

If you plan to go into business in the nearest future, you’ll have more understanding about  your target audience. If you become a manufacturer, you will have more understanding of the kind of products your target audience likes. Whatsoever you decide to go into; you already understands even other people’s psychology. Marketing helps you to understand other people’s perspectives and psychology so you can provide well-tailored products and services they can benefit from.

3. You’re a Better entrepreneur as a Marketer.

Marketing skills are essential for entrepreneurs. You will have  a full of innovative ideas of your own business. You will be able to base your business decisions on Marketing knowledge like:

  • Market research: You will have knowledge about the target customers, their needs, behaviour, and preferences
  • Understand global marketing trends:  you will know how these trends affect society and its everyday choices
  • Know how to advertise your business by using creative methods and inspire people to buy your products and services
  • Know how to plan marketing campaigns, meet with clients and develop interesting strategies to stand out among your competitors

Marketing job Opportunities in Nigeria.

Marketing job opportunities are popular, diverse, and well-paid in Nigeria. The main reasons why we assert that marketing is a good course to study in Nigeria is because of the various job opportunities.  There is an increasing demand for marketers annually since the digitalization of the world economy, and nearly all industries require marketing roles. Here are some of the most common job titles with their average monthly salary

  • SEO Manager – N150,000 and above
  • Content Marketing Manager – N100,000 and above
  • Product Marketing Manager – N114,000 and above
  • Brand Marketing Manager – N87,000 and above
  • Digital Marketing Manager – N100,000 and above
  • Social Media Manager – N70,000 and above

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