Creativity is the different dimensions or new forms into which individuals’ various ideas can be made or taken. Every great man needs this great and wonderful resource for the growth of not just themselves but also of their businesses and careers. That is why this article will be treating some of the types of creativity entrepreneurs must have.
There is no growth or attraction without creativity or innovation. All businesses, no matter how small or big, cannot claim to exist without these two lifelines. An entrepreneur’s mind revolves around new ideas and opportunities for innovation. There is a continuous and conscious effort required to look for niches and undertake the risks in entering them. Entrepreneurship involves the continuous examination of existing business workflows and devising ways in order to carry them out in a more efficient and effective way, in terms of both time and cost. In simple words, entrepreneurship works toward the optimization of business.
Reasons Why Entrepreneurs Need Creativity
- Creating new ideas for competitive advantage
The whole process of entrepreneurship is rooted in creation and exploration of new ideas. When an entrepreneur is able to generate a new idea that is feasible as well as efficient, it gives him an edge over the competition. The ability to explore different niches is just like a learned skill or a resource that is possessed by an individual.
- Thinking of novel ways to develop your product and improve the business
Creativity helps develop new ways of improving an existing product or service and optimizing a business. There is always a room for improvement in the deliverables of an enterprise; it is the creative entrepreneur who can assess how to do it.
- Thinking the unthinkable
Creativity requires imagination to produce the most obscure ideas. Imagination is needed to cross the boundary of “usual” and “normal” or to think outside the box. This allows entrepreneurs to think beyond the traditional solutions, come up with something new, interesting, versatile, and yet have success potential.
- Finding similar patterns in different areas
Sometimes, due to following a routine or a habit, the thinking process also goes along the line of those established processes. Creativity enables people to connect dissimilar and unrelated subjects and make successful entrepreneurial ideas. Merging different fields creates interesting intersections that creates new niches. Most people are afraid of bringing different disciplines together, but most interesting ideas come from colliding different fields.
- Developing new niches through creativity and entrepreneurship
In entrepreneurship, it is important that new aspects of traditional business are explored. This can be in the form of changing the method of manufacturing the product or delivering the service or how are they supplied to the user. All these areas can create a niche that has great potential in business.
Types of Creativity Entrepreneurs Must Have
There are those types of creativity entrepreneurs must have in this age and now; the many reasons are strung around the fact that businesses need to grow, work force must stay active, and the financial value of their various enterprises must increase. So, in the analysis below, you will be made to know some of these areas where business owners must learn to utilize creative strategies.
1. Cognitive Creativity
Deliberate and cognitive creativity is the kind of creativity that comes from sustained work in a discipline. Cognitive creativity comes from the pre-frontal cortex (PFC) in your brain. The PFC allows you to do 2 things: 1) pay focused attention and 2) make connections among information that you have stored in other parts of your brain. In order for deliberate, cognitive creativity to occur, you need to already have a body of knowledge about one or more particular topics. When you are being deliberatively and cognitively creative you are putting together existing information in new and novel ways.
2. Emotional Creativity
This is the ability to run a flash of insight about yourself and realize the chain of bad decisions you might have made that contributed to a certain crisis or situation that you may presently be facing. This type of creativity also involves the PFC which is related to the cingulate cortex. The cingulate cortex is the part of the brain that processes complex feelings that are related to how you interact with others, and your place in the world. And the cingulated cortex is connected to the PFC. These two brain areas are active with this type of creativity.
So instead of focusing attention on a particular area of knowledge or expertise, people who are engaging in deliberate, emotional creativity have surprising moments having to do with feelings and emotions.
3. Spontaneous Creativity
Another one of the types of creativity entrepreneurs must have is the spontaneous creativity which entirely is about getting a flash of understanding about a thing after having no solutions while brooding intentionally about it. It is one of those creativities employed by Isaac Newton, Archimedes and so on that helped them come their many inventions.
Spontaneous creativity involves the basal ganglia of the brain. This is where dopamine is stored, and it is a part of the brain that operates outside of your conscious awareness. During spontaneous creativity, the conscious brain stops working on the problem, and this gives the unconscious part of the brain a chance to work on it instead. The PFC is able to connect information in new ways via your unconscious mental processing. The story about Isaac Newton thinking of gravity while watching a falling apple is an example of spontaneous creativity.
4. Social Creativity
An entrepreneur has to interact with people at many levels. This requires them to have excellent interpersonal skills. Communication, leadership, motivation, personal relations, negotiation skills, and ethics are attributes that are a must have in a very dynamic business environment.
5. Creativity of Logic
An entrepreneur must be his own critic. There should be a keen observation of various aspects of an idea so it can be perfected before implementation. A lot of future effort can be saved if an idea is critically analyzed, and no one else can do it better than the entrepreneur himself. The rational mind is said to be one of the best minds meritoriously imbued with the successful leadership traits. Not the ones who take or make impetuous decisions over things.
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